Social media strategy will include target audience defining, setting tonality and type of content, where to post it, and what formats to use. Finally, it also includes deciding the content calendar. E.g. Which Social Media Platform is beneficial for your business growth as for some business required Instagram, often ignore the power of platforms such as Pinterest and LinkedIn.

Creating content in different formats for different media. This includes copy, design, captions, calls to action, etc. We create content in all formats required for social media, from video to static, carousels, gifs, and even audio content. To keep up with the pace of social media content and ensure our client partners get the benefit of costs, we have created our own reels video studio in-house as well.

Social media marketing is incomplete without an online reputation management strategy. We manage your ORM with a dedicated team that involves executives, analysts for listening and reporting, and copywriters, yes, copywriters are extremely important for ORM especially when the brand is trying to set a certain tonality.

Time-based reporting for detailed metrics that measure impact on social media. These include engagement reports (standard as well as our own formula-based), reach, competition analysis, and much more.