What is SEO ?

Search Engine Optimization (SEO), as mentioned in its name simply means optimizing your web pages for search engines. There are numerous factors which determine whether your web page will rank in Google’s 1st Page or will get lost in thousands of pages. SEO experts help you identify those factors and make necessary changes On & OFF your website to give you highest visibility and ranking in SERPs. Higher ranking leads to more brand awareness, increase in website traffic further leading to more inquires and sales for your company.

SEO works in a specific manner. It all starts with the search engines (like Google). Every search engine sends out the web crawlers to gather all the information and content they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm shifts through the index in order to provide the most relevant and important information in the search results. Now, out of 100000000 of web pages showing information around same user query, how Google determines the best one? This is where SEO comes!

In order for your website to rank higher, it needs to meet certain criteria and be relevant for the people who are coming to your website. We can further divide them into ON Page, OFF Page & Technical SEO.